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Source PYMNTS pymnts.com Media Center
July 9, 2026 ai_technology payments

Top of Wallet, Top of Mind: How Credit Unions Grow Deposits Through Conversion

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Overview

If you run a credit union, you’ve already won the hard part. Sixty-one percent of your members consider you their primary financial institution, and 87% are very or extremely satisfied. No digital bank or FinTech is close. The relationship is yours. The question is what that relationship is earning you. Because when a member reaches […] The post Top of Wallet, Top of Mind: How Credit Unions Grow Deposits Through Conversion appeared first on PYMNTS.com.

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