Two-Thirds of Shoppers Let Payment Preferences Guide Store Choice

Overview

American shoppers are giving retailers a reason to rethink how they attract customers: The payment methods a store accepts increasingly help determine whether they’ll shop there in the first place. That gives merchants a practical opening to compete before checkout begins. Accepting a customer’s preferred way to pay can work like a welcome sign, making […] The post Two-Thirds of Shoppers Let Payment Preferences Guide Store Choice appeared first on PYMNTS.com.

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