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Source SaaStr saastr.com Analyst
October 20, 2026 ai_technology saas

5 Interesting Learnings from Braze at $910 Million in Revenue: A $5.66B Sale to Salesforce, 26% Growth, and Operating Expenses Up Just 6%

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Overview

Salesforce is buying Braze for $5.7B. That’s 6.8x revenue. 🎁 A gift for Braze holders. It traded at 3.7x on Monday. Look at the rest of GTM: HubSpot 3.1x (growing 20%)Klaviyo 3.1x (growing 26%)Monday 2.3x (growing 22%)Adobe 3.8x Real growth, and still 2-4x revenue pic.twitter.com/5yQQP2I8QZ — Jason ✨👾SaaStr.Ai✨ Lemkin (@jasonlk) October 20, 2026 Salesforce announced... Continue Reading

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