The New “Ask Your Developer” Is Ask Your Agent. And It’s The Marketing Battle You Have to Win Now
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In 2021 Jeff Lawson wrote Ask Your Developer. His point was that developers had become the real buyers of a huge slice of B2B software. If you wanted to win Twilio-style infrastructure deals, you won the engineer, and the engineer brought the budget with them. Five years later the same thing is happening again, one... Continue Reading
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