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Source SaaStr saastr.com Analyst
October 23, 2026 ai_technology saas

The Double Hockey Stick: Why 1% of Your Users Now Drive 75% of Your AI Costs, and What Figma, Clay, and Higgsfield Are Doing About It

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Overview

Ulrik Lehrskov-Schmidt has worked on pricing full time for about ten years. He’s the founder and CEO of Willingness to Pay, his team has run hundreds of pricing projects, and he’s written several books on B2B pricing. He put off writing one on AI pricing because he didn’t yet have a model that explained what... Continue Reading

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