How banks have stopped thinking in products and started thinking in customer journeys
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One of the largest U.S. consumer financial services companies, Synchrony, with more than $120 billion in assets, faced a problem that had little to do with the amount of customer data it had and everything to do with what it could do with it. The company had spent decades building relationships through private-label credit cards, … Continue reading "How banks have stopped thinking in products and started thinking in customer journeys" The post How banks have stopped thinking in products and star
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