Vercel Took a 10-Person SDR Team Down to 1. The Whole Thing Costs $5,000 a Year. With Vercel’s COO Jeanne DeWitt Grosser.

Summary

Vercel’s COO Jeanne DeWitt Grosser ran go-to-market at Google and Stripe for roughly a decade each before joining Vercel. Six weeks into the job, in June 2025, she stood up a go-to-market engineering team with one mandate: bring agents to everything in GTM. That was before “GTM engineering” was a phrase anyone used. Ten months... Continue Reading

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