Forrester
Narrative intelligence for Forrester: 23 tracked articles, claims, and spin patterns across AI and technology coverage.
Related Articles
Announcing The Forrester Wave™ On Extended Detection And Response Platforms: Platformization, AI, And … AI - Forrester
Forrester announces its latest research on Extended Detection and Response (XDR) platforms.
Published Jun 25, 2026 · Analyzed Jul 5, 2026
The AI Orchestration Layer In Banking Is The New Battleground - Forrester
Forrester analyst predicts AI orchestration layer in banking will be a key battleground.
Published Jun 23, 2026 · Analyzed Jul 5, 2026
Cloud Exchange 2026: Forrester’s Lauren Nelson on trends in cloud maturity
U.S. federal agencies are shifting cloud adoption strategies to prioritize mission outcomes over infrastructure, emphasizing portability, governance, procurement reform, and AI-related cost management.
Published Jun 22, 2026 · Analyzed Jul 4, 2026
The State Of Agentic AI In 2026: Companies Are Chasing, Few Are Catching - Forrester
Forrester's 2026 report characterizes enterprise adoption of agentic AI as widespread in ambition but narrow in operational execution — highlighting a gap between strategic investment and measurable deployment.
Published Jun 3, 2026 · Analyzed Jul 23, 2026
Human Insight, Amplified: How Forrester Is Reinventing Research For The AI Era - Forrester
Forrester is using AI to enhance its research capabilities.
Published Mar 12, 2026 · Analyzed Jul 5, 2026
Forecast: AI And Automation Will Take 6% Of US Jobs By 2030 - Forrester
Forrester forecasts that AI and automation will displace 6% of US jobs by 2030, a projection intended to inform enterprise strategy and workforce planning.
Published Jan 13, 2026 · Analyzed Jul 10, 2026
Banking’s New Power Role: The Chief Digital, Data, And AI Officer - Forrester
Forrester analysts identify an emerging executive role—the Chief Digital, Data, and AI Officer—as a strategic response to converging technology mandates in banking, signaling institutional prioritization of integrated AI governance and data infrastructure.
Published Oct 16, 2025 · Analyzed Jul 5, 2026
The Future Of AI Consulting Services Is Disruptively Bright - Forrester
Forrester predicts a bright future for AI consulting services.
Published Sep 15, 2025 · Analyzed Jul 5, 2026
Key Takeaways From The Forrester Wave™: Business Intelligence Platforms, Q2 2025 - Forrester
Forrester published its Q2 2025 Forrester Wave™ evaluation of business intelligence platforms, ranking vendors across criteria including AI capabilities, data governance, and usability — a periodic industry benchmark used by enterprise buyers to inform procurement decisions.
Published Apr 10, 2025 · Analyzed Jul 5, 2026
Getting Smart On Content Intelligence - Forrester
Forrester published an analyst report defining and positioning 'content intelligence' as an emerging enterprise AI category, framing it as a strategic priority for marketing and content operations leaders.
Published Jan 8, 2025 · Analyzed Jul 6, 2026
Predictions 2025: An AI Reality Check Paves The Path For Long-Term Success - Forrester
Forrester's predictions for AI in 2025, emphasizing long-term success.
Published Oct 22, 2024 · Analyzed Jul 5, 2026
Avoiding Digital Imperialism In The Age Of AI - Forrester
Forrester issues a research report warning that dominant AI platforms and infrastructure providers risk imposing centralized, Western-aligned technical standards and governance models on global markets — potentially replicating colonial power dynamics — and calls for inclusive, pluralistic AI development frameworks.
Published Sep 23, 2024 · Analyzed Jul 5, 2026
Announcing Our Inaugural AI Foundation Models For Language Forrester Wave™ — 21 Criteria To Consider, Beyond Benchmarks - Forrester
Forrester announces its inaugural AI foundation models for language report, highlighting 21 criteria to consider.
Published Jun 5, 2024 · Analyzed Jul 5, 2026
Low AIQ Threatens Employees, Customers, And Your AI Initiatives - Forrester
Forrester introduces 'AIQ' (Artificial Intelligence Quotient) as a proprietary metric to assess organizational readiness for AI adoption, warning that low scores correlate with operational risk, employee disengagement, and customer dissatisfaction.
Published Apr 11, 2024 · Analyzed Jul 5, 2026
Your Employees Aren’t Ready For AI — Prepare Them With AIQ - Forrester
Forrester analyst warns that employees are not prepared for AI and recommends using AIQ to prepare them.
Published Mar 27, 2024 · Analyzed Jul 5, 2026
Conversation Intelligence For B2B Revenue Drives AI-Generated B2B Insights - Forrester
Forrester published an analyst report framing conversation intelligence tools as drivers of AI-generated B2B revenue insights, positioning them as strategic enablers for sales and marketing teams.
Published Oct 31, 2023 · Analyzed Jul 6, 2026
Predictions 2024: Generative AI Transitions From Hype To Intent - Forrester
Forrester's predictions for generative AI in 2024, shifting from hype to intent.
Published Oct 26, 2023 · Analyzed Jul 5, 2026
Generative AI Revolutionizes Marketing Creativity - Forrester
Forrester's analyst report claims generative AI is transforming marketing creativity by accelerating content production, personalization, and campaign ideation — positioning it as a strategic imperative for brands.
Published Jun 1, 2023 · Analyzed Jul 5, 2026
Predictions 2023: AI Will Become An Indispensable, Trusted Enterprise Coworker - Forrester
Forrester predicts AI will become indispensable in enterprises by 2023.
Published Oct 27, 2022 · Analyzed Jul 5, 2026
Don’t Be Dumb: Why Artificial Intelligence Won’t Replace Smart Salespeople - Forrester
Forrester analysts argue that AI will augment, not replace, skilled salespeople — positioning human judgment and relationship-building as irreplaceable in complex B2B sales cycles.
Published Sep 26, 2018 · Analyzed Jul 6, 2026
Cognitive Search Is The AI Version Of Enterprise Search - Forrester
Forrester positions 'cognitive search' as the AI-powered evolution of enterprise search, rebranding existing search capabilities with AI terminology to signal strategic relevance and market readiness.
Published Jun 12, 2017 · Analyzed Jul 6, 2026
Micro Explanations For Nine Essential AI Technologies - Forrester
Forrester published a concise reference guide defining nine foundational AI technologies, intended to help enterprise decision-makers navigate technical complexity and prioritize investments.
Published Nov 12, 2016 · Analyzed Jul 6, 2026
Artificial Intelligence: Fact, Fiction. How Enterprises Can Crush It - Forrester
Forrester published an analyst report titled 'Artificial Intelligence: Fact, Fiction. How Enterprises Can Crush It' offering strategic guidance to enterprises on AI adoption, distinguishing realistic capabilities from hype.
Published Nov 2, 2016 · Analyzed Jul 5, 2026
Related Claims
01 AI orchestration layer in banking is emerging as a key battleground.
02 The report highlights 21 key criteria for evaluating AI foundation models.
03 Agencies are rethinking cloud around mission outcomes, with a focus on portability, governance, procurement and AI costs.
04 Forrester’s Q2 2025 Wave evaluates BI platforms on their ability to deliver AI-powered insights through natural language query, automated insight generation, and embedded machine learning models.
05 The AI consulting market will experience significant growth.
06 AI will become indispensable in enterprises by 2023.
07 XDR platforms integrate detection and response capabilities.
08 These nine AI technologies are essential for enterprise adoption.
09 Generative AI revolutionizes marketing creativity.
10 AI and automation will take 6% of US jobs by 2030
11 Cognitive Search Is The AI Version Of Enterprise Search
12 Conversation Intelligence For B2B Revenue Drives AI-Generated B2B Insights
13 Artificial intelligence won’t replace smart salespeople.
14 Content intelligence is an emerging, distinct category of AI-powered capabilities for enterprise content strategy, analysis, and governance.
15 62% of large banks plan to appoint a Chief Digital, Data, and AI Officer by 2025.
16 AI enhances research quality and efficiency.
17 A reality check is necessary for sustainable AI growth.
18 AI will drive long-term success in 2025.
19 Low AIQ threatens employees, customers, and your AI initiatives.
20 Dominant AI platforms risk reproducing colonial power structures through centralized infrastructure, data control, and algorithmic standardization.
21 Enterprises can 'crush it' with AI by distinguishing fact from fiction and applying disciplined execution.
22 Generative AI transitions from hype to intent in 2024.
23 Employees lack readiness for AI adoption.
24 Companies are chasing agentic AI, but few are catching — only 12% of surveyed enterprises have production-grade agentic AI systems deployed.
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