OpenView Venture Capital
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01 Product-led storytelling drives user acquisition.
02 The report defines what it takes to become one of the ‘Haves’ of SaaS based on 2021 financial and operating benchmarks.
03 72% of surveyed SaaS executives say pricing is 'very important' but only 38% have a dedicated pricing function.
04 SaaS companies can accelerate their growth with in-person events.
05 There is a new way to tell if a company is truly product-led.
06 The guide provides authoritative benchmarks for SaaS metrics including NDR, CAC, and churn.
07 25% of B2B SaaS Sales Are Headed to Cloud Marketplaces
08 72% of SaaS companies report PLG as their primary go-to-market motion.
09 72% of SaaS companies report growth in usage-based pricing adoption.
10 OpenView Venture Capital published the 2021 Financial & Operating Benchmarks Report.
11 Intentional onboarding is a critical driver of retention and expansion for product-led companies.
12 A price increase can improve LTV and ARR while potentially increasing churn and affecting CAC efficiency.
13 This guide provides actionable, empirically grounded benchmarks for product-led growth in SaaS.
14 Companyon’s SaaS Benchmarks Modeling Tool provides actionable benchmarks for SaaS founders.
15 I interviewed 17 SaaS marketing experts and distilled actionable growth insights.
16 SaaS companies can raise prices without losing customers when increases are timed to coincide with demonstrated product value and customer maturity.
17 OpenView Venture Capital launched the MASTERMIND FOUNDER COMMUNITY.
18 This is the definitive guide to product analytics for product-led growth.
19 It’s a rough time to be a startup.
20 Vertical specialization and AI-augmented workflows are the primary paths to differentiation in commoditized SaaS markets.
21 There is a 3 Part Framework for Designing Efficient B2B SaaS Organizations in 2024 and Beyond.
22 These benchmarks reflect typical performance for SaaS companies in the expansion stage.
23 Establishing a clear line-of-sight to revenue is the most effective way for SaaS companies to prioritize product and engineering work.
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